The Senior Manager, Business Development – Personalized Nutrition, will drive initiatives to establish leading personalized nutrition companies and digital innovations at the NEOM Food sector.
Key Accountabilities and Responsibilities
- Promote the concept that NEOM’s vision provides personalized nutrition and digital-enabled food experiences with exceptional market opportunities and global visibility
- Develop and implement a strategy for company attraction in collaboration with the Digital Technologies division with focuses on the adoption of digital technologies and data-driven food experiences, integration with personalized nutrition strategies, and that aligns with a circular and sustainable food system
- Establish criteria for company selection that include financial stability, technological readiness, product differentiation, safety, and quality standards, as well as consumer health and wellness benefits
- Assess the feasibility of, and budgets required, to establish companies at NEOM and support their initial and projected market activities
- Partner with other tenant attraction stakeholders to draft and communicate effective incentive packages and/or unique value propositions for food and digital technology companies of interest
- Benchmark strategies and success in attracting companies against other regional and “smart city” efforts, and develop insights to promote NEOM as an advantaged location
- Key responsibilities will include:
- Performing market analyses to identify trends in personalized nutrition and digital enablers for consumer health and wellness benefits
- Identifying companies of high interest to the Digital Technologies division
- Assessing the value of targeted companies in terms of financial stability, IP positioning, and product offerings, and describing advantages over competitors
- Communicating assessments with internal stakeholders at NEOM and establishing position statements on lead companies
- Engaging with companies that best fit consumer needs, offer the best market potential, and align with NEOM’s vision
- Identifying key needs (infrastructure, talent pool, etc.) in incentivizing companies to establish at NEOM and in ensuring market take-off
- Building and maintaining a partner engagement pipeline, CRM (customer relations management) tooling, and conducting industry scouting/research
Education & Experience
- Bachelor’s Degree in Business and/or a personalized nutrition-related field. A graduate degree in either field is desired, and preference will be given to candidates combining qualifications in both.
- Experience in a multicultural environment is a plus as is proficiency in at least two languages
- Passion for NEOM’s mission in adopting the most innovative and meaningful trends in personalized nutrition and digital technologies in relation to the food value chain at NEOM and globally
- Knowledge of regional and global consumer and industry trends in personalized nutrition and digital technologies in the food space
- Knowledge of the personalized nutrition industry encompassing large corporations, SMEs, and start-ups (including VCs, accelerators, technology transfer offices, etc.)
- Prior experience in a fast-paced international business development role and/or managerial experience in the personalized nutrition/digital technology industries
- Prior experience working with consultancy agencies and managing external projects
- Strong networking skills and willingness to initiate engagement with internal and external stakeholders
- Proven team-player with a minimum of 7 years’ experience contributing to multidisciplinary teams
- Highly effective communicator with strong oral and written presentation skills